Despite the most ardent protests of sales people (and some marketing directors), the ebook/whitepaper is NOT the place for overt self-promotion of products and services.
Why? (I can’t help but feel like that food guy who always has to explain how to make clarified butter…) Because the goal of your ebook is to establish credibility, a foundation of trust that encourages the reader to pursue a deeper engagement with you. Anything that smells like self-promotion is, well, rotten.
But . . . there must be a way to leverage your unique features in your ebook, right? Yes, there is — you can “flip” each feature into a relevant ebook topic without falling into the self-promotion trap.
Learn how in my new article published recently in White Paper Source: Do the Flip: How to Turn Product/Service Features Into White Paper Topics.
(By the way, turning technical features into business benefits is one of the many skills you can learn in my content writing workshops.)