Guest Post: B2B Email Best Practices eBook
Think email’s old-fashioned? Not so fast: Galen De Young of Proteus B2B tells us to integrate email into our B2B marketing efforts for maximum impact.
The Number One Important Thing SEO, SM and Content Marketing Have in Common
On the Web, what should you do? Create a lead-gen machine that feeds a sales engine? Or create a marketplace that attracts prospects and customers? In the end, the model that conforms to customer desires will prevail. Here’s the story…
Content: Once is not enough
Dow Jones gets it — if a content strategy is worth executing once, it’s worth repeating. See how they’ve built upon the success of the Taxonomy Folksonomy Cookbook with an expanding series of innovative ebooks.
Guest Post: 5 Management Blunders Causing Sales Impotence
Sales superstar John Fox takes us behind the scenes of his new ebook, 5 Management Blunders Causing Sales Impotence.
Guest Post: 5 Keys to Making Content Marketing Matter
Patsi Krakoff of Writing on the Web draws on her extensive experience to give us a much needed marketing perspective on the meaning of content.
New ebook on case studies: Making Your Case
Download the free ebook that gives you everything you need to know to write compelling, lead-generating case studies. No registration required!
Generalist Vs. Specialist? Neither and Both
There are advantages and disadvantages to either approach. I look at the pros and cons, then offer a third possibility writers should seriously consider.
Conversations with 3 brilliant marketers
Talk about social: I picked up the phone yesterday and talked to three exceptional marketers you should get to know — Rob Slee, Scott Karambis and Michael Stelzner. Here’s a taste of what they had to say…
Give a click to help YWCA get $100,000
Help the YWCA help survivors of domestic violence. Go to www.clicktoempower.org and vote for the YWCA in its bid to win a $100,000 grant from the Allstate Foundation.