Time and again, my clients express irritation with their marketing automation platforms. Bulky, complicated, and far from user-friendly, these platforms are often compromised by their complexity. If that’s the daily reality of the enterprise marketer – who has significant budget and resources at hand – imagine the frustration of SMB marketers struggling to apply the…
Good info and a good model for an effective ebook — two reasons to download this report.
What do you think of this deal? “We’ll give you the content — but first, you have to show us the love.” Here are my thoughts.
Your patience has been rewarded: the new Content Marketing Playbook 2011 has arrived. Behold…
A shout-out to a brief yet well-done ebook on sales playbooks and how to create them.
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You’ll flip over this straightforward technique that turns the usual product chest-beating into a great way to create content points for your ebook.
Extra! Extra! Dropped Comma Creates Rhetorical Drama!
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Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.
