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Category: Web marketing

Home blog Category: Web marketing

One of the 101 best copywriters in the world?

May 13, 2013kranzcom

You’ll never guess who made it to the list.

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Rich evening for rich media

January 25, 2012kranzcom

Comments and insights from the PRSA Boston panel discussion on rich media at Microsoft’s NERD Center

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Sugru hacks some cool (and sticky) content

December 21, 2011kranzcom

Content isn’t just relevant for your sales pipeline — it can be a powerful tool for increased customer satisfaction and retention. See how Sugru uses a smart little booklet to turn customers into loyal allies.

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10 Lessons from 15 Years: Part 10

July 26, 2010kranzcom

The tenth and final part in a 10-part series of reflections on copy, communications and client services. Today’s topic: keep the change.

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10 Lessons from 15 Years: Part 7

July 15, 2010kranzcom

The seventh part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the mighty power of good old direct marketing.

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10 Lessons from 15 Years: Part 6

July 12, 2010kranzcom

The sixth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: dispelling magical marketing thinking.

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10 Lessons from 15 Years: Part 5

July 8, 2010kranzcom

The fifth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the foibles of fads.

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Creeeek…thump, thump. It’s alive!

June 8, 2010kranzcom

New article on MarketingProfs. Really.

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Key Content Marketing Question #3: Is your content easy to find?

February 3, 2010kranzcom

Third in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.

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Guest Post: eBook cures 7 Infectious Diseases of B2B Marketing

December 9, 2009kranzcom

Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.

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Recent Posts

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