In the last of a series of ten posts on content, a gentle reminder to remember why we’re doing what we’re doing.
You can take the writer out of direct marketing, but once that writer has been disciplined in the field, you can’t take direct marketing out of the writer. And that’s a good thing. Because direct marketing is all about getting results by driving action. Now, consider your content. Chances are, creating it represents a significant…
Before your sales reps even open their mouths, buyers are already more than halfway to forming their own purchasing conclusions. If you’re not giving them content, you’re not making the sale.
Recycling: it’s not just good for the planet, it’s good for content production, too.