How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.
Want to create a culture of writing? Ann Handley says you should invest in writing training.
In the last of a series of ten posts on content, a gentle reminder to remember why we’re doing what we’re doing.
You can take the writer out of direct marketing, but once that writer has been disciplined in the field, you can’t take direct marketing out of the writer. And that’s a good thing. Because direct marketing is all about getting results by driving action. Now, consider your content. Chances are, creating it represents a significant…
Recycling: it’s not just good for the planet, it’s good for content production, too.
To succeed with content, you need a process for creating it. Here’s a quick, three-part breakdown of the basics…
Do you have what it takes to fill in a brief? If you intend to make quality content, I sure hope so.
Sigh, branding. You want to talk branding? Here’s a comfy chair, here’s a box of tissues. Now let it all out. There, there. Okay, ready? Here’s what you do about content and branding.