I recently had the opportunity to review and rank a stack of 24 content pieces with one purpose in mind: to identify the distinctions between great, good, and not-so-good content. In other words, what makes the difference between content that soars versus content that sucks? I had expected to see a gradient of many shades;…
Bob Oord: “Why not use the functionality you get for nothing, and integrate them in an intelligent way?”
Time and again, my clients express irritation with their marketing automation platforms. Bulky, complicated, and far from user-friendly, these platforms are often compromised by their complexity. If that’s the daily reality of the enterprise marketer – who has significant budget and resources at hand – imagine the frustration of SMB marketers struggling to apply the…
Between the strategy that leads us and the tactics that feed us, there’s a gap that frustrates us. Jim Burns has a way to build a better content bridge.
Hot-off-the-press video about storytelling, knowing your audience, and leveraging danger for your advantage.
How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.
Complex services make for complicated marketing. But you can eventually land the big jobs by offering something small first. Here’s how.
When your product is the same old, same old, how do you say something new? Here’s how to associated your parity product with meaningful distinction.