New Content Marketing Playbook 2011!
Your patience has been rewarded: the new Content Marketing Playbook 2011 has arrived. Behold…
eBook recommendation: Sales Playbook Essentials
A shout-out to a brief yet well-done ebook on sales playbooks and how to create them.
Learn how to write ebooks: June webinar
Want to learn more about writing ebooks? Get the inside scoop from me by registering for the MarketingProfs University’s Marketing Writing Bootcamp.
Ultimate Guide to Corporate Blogging Ebook Now Available
Get your free copy of one heck of a good, comprehensive gude to the serious business of blogging for business: http://labs.openviewpartners.com/corporate-blogging-ebook/
Make YOUR contribution to the Content Marketing Playbook
Add your contribution to this year’s Content Marketing Playbook by taking a moment to complete a brief, three-question survey. One lucky participant will get a special prize…
Ebooks: Turn self-centered features into customer-centric issues
You’ll flip over this straightforward technique that turns the usual product chest-beating into a great way to create content points for your ebook.
NJ applauds Cookbook ebook
The Star-Ledger holds the Taxonomy Folksonomy Cookbook as a model in its article, “Free-download publications are a great way to attract attention.”
It’s here: the new Content Marketing Playbook!
How dost thou love content marketing? Let thee count the ways — all 42 of them. For your free downloading pleasure, here is the Content Marketing Playbook I wrote with Joe Pulizzi.
Content: Once is not enough
Dow Jones gets it — if a content strategy is worth executing once, it’s worth repeating. See how they’ve built upon the success of the Taxonomy Folksonomy Cookbook with an expanding series of innovative ebooks.
Guest Post: 5 Management Blunders Causing Sales Impotence
Sales superstar John Fox takes us behind the scenes of his new ebook, 5 Management Blunders Causing Sales Impotence.