Listen and learn about the top four challenges facing enterprise high tech marketers.
What do you think of this deal? “We’ll give you the content — but first, you have to show us the love.” Here are my thoughts.
In the last of a series of ten posts on content, a gentle reminder to remember why we’re doing what we’re doing.
You can take the writer out of direct marketing, but once that writer has been disciplined in the field, you can’t take direct marketing out of the writer. And that’s a good thing. Because direct marketing is all about getting results by driving action. Now, consider your content. Chances are, creating it represents a significant…
In content marketing, execution is everything. And good execution begins with the right attitude — a promise to avoid generic content in favor of content with real flavor.
The fifth and last part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: customized curriculums.
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