As I noted in a previous blog post, I interviewed a number of enterprise, high tech marketers regarding their most urgent marketing challenges and concerns. (When the smoke clears from my workload, I’ll blog about each issue in turn.)
In the meantime, you can a hear a summary of the results in a podcast I did with Kevin Cain of OpenView Labs. It’s about 20 minutes long and, if you’ll forgive me for saying so, I do believe it’s quite substantive.
Enjoy! And happy holidays to you and yours.