Ultimate Guide to Corporate BloggingThe “Ultimate Guide”? That’s one heck of a promise. But I think the good people at Openview Labs have kept it. (Self-interest alert: yeah, I contributed a section to the ebook.)

What makes the Ultimate Guide to Corporate Blogging worth downloading and reading? Let me count the ways:

  1. It clearly defines the business value of blogging — a case you can take to the powers that be.
  2. It maps a practical pathway for creating a blogging strategy and implementing it.
  3. The book gives you metrics for measuring progress and spots the most likely challenges.
  4. The authors have articulated the responsibilities of each corporate player who should have a role in your blog.
  5. The “Quick Start” guide helps you get up and running, fast.
  6. Finally, it’s packed with hints, tips and suggestions from credible authorities — such as Joe Pulizzi, Ann Handley, Darren Rowse and Grace Kang — and from one suspect authority: me.

It’s free. So go get it. Obey. Okay?

When you’re ready to train your own people to create content, check out my content writing training seminar.

3 Responses to “Ultimate Guide to Corporate Blogging Ebook Now Available”

  1. Maya says:

    Hi Jonathan, This link isn’t functional anymore. It leads to a guide on achieving your company’s aspirations. Any tips on how to find the blogging e-book?

  2. Thank you for alerting me to the messed-up link. They’re fixed now and should lead you to the ebook.


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