The End of Social Media
Listen to me rant about my morning “surprises” from Spreaker. Or not, if you have something better to do.
Video: What does it take to be a marketer today?
What skills, qualifications, characteristics and nerve-endings should a marketer have today? Rob Ciampa and I talk about the qualities we value (or not) in a marketing pro.
“Are you taking on new clients?” Not from you, bub.
I’m getting spam from Referral Key and I’m not pleased about it. Join me in the ritual venting of the spleen.
Ultimate Guide to Corporate Blogging Ebook Now Available
Get your free copy of one heck of a good, comprehensive gude to the serious business of blogging for business: http://labs.openviewpartners.com/corporate-blogging-ebook/
2011 Social Media Predictions
Joe Pulizzi’s predications book has arrived and I’ve got a few things to add on my own, including observations about social media vs. mobile marketing.
10 Lessons from 15 Years: Part 5
The fifth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the foibles of fads.
Key Content Marketing Question #4: Is it worth your time?
Fourth in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Here, Kitty Kitty: Social Media “Experts”
What’s in a “social media expert”? Read on for a catty answer.
Meeting at Tippingpoint Labs
Tippingpoint Labs is brewing up some provocative and genuinely interesting content stuff. Read more about my visit to the laboratory…
Tweeters in the Mist — Director’s Cut
Yes, Tweeters in the Mist proved a provocative exploration of the elusive, twittering beast. But after discovery of previously unseen footage, the director’s original intentions have now been fulfilled in a new release with a different, more dramatic, ending.