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I’m pleased to announce the release of a new and improved ebook on case studies: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies

Okay, in all honesty, this isn’t new. But when I first released it, the design sucked. I know, because I “designed” it. Now it’s been reworked by the same brilliant team that designed The eBook eBook, Ciano Design.

The ebook not only includes the how-to information you’d expect, but adds some handy extras including:

  • Convenient worksheets for developing the three sections of the case study
  • Special insights on writing case study headlines and subheads
  • Links to three supporting videos on case study related issues

Enjoy. Share. Spread the word. Thanks!

2 Responses to “New ebook on case studies: Making Your Case”

  1. Stephanie says:

    I’ve been waiting for this! I’m currently revamping my company’s case study template and I’ve borrowed heavily from your case study whitepaper. The new content in this ebook is exactly what I needed.

  2. Thanks! I’m very glad to hear it. Good luck with your case!

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