I met Chris Baggot at a content marketing summit organized by Joe Pulizzi for OpenView Venture Partners’ portfolio of B2B software companies. Chris was one of the featured presenters and I was impressed by his controversial take on blogging — forget about subscribers and building relationships, the real game is SEO. I followed up with…
On the Web, what should you do? Create a lead-gen machine that feeds a sales engine? Or create a marketplace that attracts prospects and customers? In the end, the model that conforms to customer desires will prevail. Here’s the story…
Patsi Krakoff of Writing on the Web draws on her extensive experience to give us a much needed marketing perspective on the meaning of content.
Help the YWCA help survivors of domestic violence. Go to www.clicktoempower.org and vote for the YWCA in its bid to win a $100,000 grant from the Allstate Foundation.
Web surfers can learn from the real thing — the pioneers who ride the waves. Take a look at The Surfer’s Code posted at the dedicated surfing beaches in Ocean City, NJ.
I was recently invited by Ambal Balakrishnan to become a regular contributor to a new blog on content, ClickIdeas.
Obviously, I’m very excited about the opportunity. But as I advise my clients, it’s important to step back and reflect: What happened and why?
In this case, landing the gig involved a combination of social media, traditional networking and content development that merits reflection. Here’s what happened:
