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Tag: marketing training

Home Tag: marketing training (Page 2)

Marketing Writing Training: 5 Things You Should Look For, Part 5

February 21, 2011kranzcom

The fifth and last part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: customized curriculums.

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Marketing Writing Training: 5 Things You Should Look For, Part 4

February 7, 2011kranzcom

The fourth part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: relevant examples.

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Branded Content PR: February 3

January 29, 2011kranzcom

Join me and a panel of esteemed colleagues for a 90-minute audio conference on the power of content marketing this coming Thursday, February 3, at 1 EST.

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Marketing Writing Training: 5 Things You Should Look For, Part 3

January 24, 2011kranzcom

The third part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: team feedback.

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Marketing Writing Training: 5 Things You Should Look For, Part 2

January 10, 2011kranzcom

The second part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: demand personal attention.

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Marketing Writing Training: 5 Things You Should Look For, Part 1

January 3, 2011kranzcom

The first part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: the power of the hands-on exercise.

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How Walt Disney trained his talent

June 15, 2010kranzcom

There’s no room for a Mickey Mouse training program. Walt Disney speaks to the value of hands-on training that inspires practical application.

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Creating Magnetic Marketing at MENG

November 24, 2009kranzcom

Learn more about content marketing at Jonathan’s December 2 webinar, at MENG — Creating Magnetic Marketing: Making content that connects with B2B and B2C customers.

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How NOT to write an ebook

August 10, 2009kranzcom

I believe in the power of negative thinking. If you’d like a firmer grip on what you SHOULD do when you create an ebook, you may want to consider a few things you SHOULD NOT do. (Besides, it’s nice to be naughty.)

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eBooks #1 awareness tool?

July 13, 2009kranzcom

John Fox of Marketing-Playbook.com has posted an intriguing summary of a July 2009 Tech Target Media Consumption Report.

Here’s the thing that presses my buttons: In the “awareness” stage of the purchasing process, the top 5 online marketing tools are:

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