The fifth and last part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: customized curriculums.
The fourth part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: relevant examples.
Join me and a panel of esteemed colleagues for a 90-minute audio conference on the power of content marketing this coming Thursday, February 3, at 1 EST.
The third part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: team feedback.
The second part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: demand personal attention.
The first part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: the power of the hands-on exercise.
There’s no room for a Mickey Mouse training program. Walt Disney speaks to the value of hands-on training that inspires practical application.
Learn more about content marketing at Jonathan’s December 2 webinar, at MENG — Creating Magnetic Marketing: Making content that connects with B2B and B2C customers.
I believe in the power of negative thinking. If you’d like a firmer grip on what you SHOULD do when you create an ebook, you may want to consider a few things you SHOULD NOT do. (Besides, it’s nice to be naughty.)
John Fox of Marketing-Playbook.com has posted an intriguing summary of a July 2009 Tech Target Media Consumption Report.
Here’s the thing that presses my buttons: In the “awareness” stage of the purchasing process, the top 5 online marketing tools are:
