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Marketing Writing Training: 5 Things You Should Look For, Part 1

January 3, 2011kranzcomblog, content marketing, copywriting

1. Hands-on Exercises

No amount of talking, no matter how engaging, will make you and your colleagues more effective marketing writers. A writing curriculum must be built upon – wait for it! – writing. The right writing exercises focus on precise techniques or qualities (storytelling or skimmable subheads, for example) to develop practical skills that can be applied long after the workshop is over.

A good writing exercise must:

  • Transfer a skill relevant to marketing requirements
  • Include clear examples and instructions
  • Be simple enough to fulfill on site, yet rich enough to reward subsequent efforts in the weeks and months to come

Learn more about on-site marketing writing workshops here.

: B2B marketing, content marketing, marketing training

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