Hey my precious, what’s happening? You say you’re exhausted by the burdens of content generation? You say you’re overwhelmed by content volume and deadlines? You say your content creation team is just too darned small to keep up? Relief is on the way. First, check out my MarketingProfs article on how to manage content creation by…
Between the strategy that leads us and the tactics that feed us, there’s a gap that frustrates us. Jim Burns has a way to build a better content bridge.
TechCrunch took a bite out of content marketing. But here’s something every tech marketer should really chew on if they want to be taken seriously by buyers.
How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.
Content marketing isn’t just for high-tech or hip companies. Homer Starkey talks about how Schlumberger prospects for oil/gas technology customers through grounded content.