“I don’t need you to be a great writer,” Ted Karczewski tells his team at Skyword, “but I need you to be a great storyteller. I need to feel your passion.”
As the marketing content specialist for a company that offers an enterprise-class content marketing platform, Ted’s under a lot of pressure, not just to produce a lot of content, but to create content that demonstrates the very best that content marketing can offer. The company’s flagship content effort, the Content Standard, demands consistent editorial excellence.
For his contribution to the upcoming content teams ebook, Ted shares a wealth of valuable insight, including:
- A blow-by-blow walk-through of the Content Standard’s editorial process
- The secret to drawing quality work from in-house sources
- Why it’s important to start small
- How to amplify the power of a good story
Write me if you have your own content team story to tell.