Make YOUR contribution to the Content Marketing Playbook
Add your contribution to this year’s Content Marketing Playbook by taking a moment to complete a brief, three-question survey. One lucky participant will get a special prize…
Marketing Writing Training: 5 Things You Should Look For, Part 1
The first part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: the power of the hands-on exercise.
2011 Social Media Predictions
Joe Pulizzi’s predications book has arrived and I’ve got a few things to add on my own, including observations about social media vs. mobile marketing.
Key Content Marketing Question #2: Have you tapped all your expertise?
Second in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Key Content Marketing Question #1: Do we have what readers want?
First in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Acne Cured the Ebook
Extra! Extra! Dropped Comma Creates Rhetorical Drama!
(In the age of social media, does anyone remember what an “extra” is? Free ebook — cured of acne — to anyone who does.)
MarketingProfs: 2 of top 10 articles in 2009
Two of my articles made MarketingProfs’ list of the top-10 most read articles of 2009. Find the links here.
NJ applauds Cookbook ebook
The Star-Ledger holds the Taxonomy Folksonomy Cookbook as a model in its article, “Free-download publications are a great way to attract attention.”
Content marketing strategy — top questions to ask
The challenge of content marketing is not lack of possibilities, but finding an effective way to make smart choices among all the various, tactical options. Consider these questions as a starting point for creating an actionable content marketing strategy.
The Web giveth, the Web taketh away…
A reflection on milestones and the mixed blessings of the Web.