Listen and learn about the top four challenges facing enterprise high tech marketers.
What do you think of this deal? “We’ll give you the content — but first, you have to show us the love.” Here are my thoughts.
In the last of a series of ten posts on content, a gentle reminder to remember why we’re doing what we’re doing.
You can take the writer out of direct marketing, but once that writer has been disciplined in the field, you can’t take direct marketing out of the writer. And that’s a good thing. Because direct marketing is all about getting results by driving action. Now, consider your content. Chances are, creating it represents a significant…
Before your sales reps even open their mouths, buyers are already more than halfway to forming their own purchasing conclusions. If you’re not giving them content, you’re not making the sale.
Recycling: it’s not just good for the planet, it’s good for content production, too.
To succeed with content, you need a process for creating it. Here’s a quick, three-part breakdown of the basics…
Do you have what it takes to fill in a brief? If you intend to make quality content, I sure hope so.