Cool mobile infographic
Take a look at a neat mobile infographic I had a hand in.
Great example of survey turned into ebook
Good info and a good model for an effective ebook — two reasons to download this report.
Best email opening ever
Kneel, slave! Gird thy loins. Humble thyself with sackcloth and ashes. You are about to approach The Master…
Podcast: 4 Big Things on High Tech Marketers Minds
Listen and learn about the top four challenges facing enterprise high tech marketers.
How to Get People to Help You Create Content
If you’re willing to listen, people are willing to speak. Tapping your contacts makes it relatively easy to find valuable insights.
The End of Social Media
Listen to me rant about my morning “surprises” from Spreaker. Or not, if you have something better to do.
Best Reason for Content: The Sale’s Over Before it Begins
Before your sales reps even open their mouths, buyers are already more than halfway to forming their own purchasing conclusions. If you’re not giving them content, you’re not making the sale.
Content Execution Excellence Part 5: Break Your Brand Standards
Sigh, branding. You want to talk branding? Here’s a comfy chair, here’s a box of tissues. Now let it all out. There, there. Okay, ready? Here’s what you do about content and branding.
Content Execution Excellence Part 2: Find the Sweet Spot
The right content speaks to customer needs while playing to your business’ strengths. Here’s how to find the sweet spot you should aim for.
Content Execution Excellence Part 1: Don’t Sling Hash
In content marketing, execution is everything. And good execution begins with the right attitude — a promise to avoid generic content in favor of content with real flavor.