Where do you get your best ideas? Shower? Shaving? Driving?
Me, I got one I’m really excited about while I was standing with a microphone in my hand, fielding questions during the Process & Workflow track at Content Marketing World last week.
It occurred to me that there was a lot of discussion about why to create content. And lots of content about what kinds of content to make. But the how remains a big hole: How do you create great content? Specifically, how do enterprises form, lead and manage content teams capable of producing significant volumes of high-quality work?
To fill that hole, I’m writing/producing a new ebook, in collaboration with Patrick Ciano, to talk about the secrets to building successful content teams.
I have opinions of my own, naturally. But opinions are like….you know the drill.
So I’ve decided to interview content team leaders to pick their brains. I sent up a smoke signal, and just check out some of the top talent who have already climbed on board (in alpha order):
- Martha Gallagher, Radius Worldwide
- Joseph Kalinowski, Content Marketing Institute
- Scott Karambis, Sapient
- Michele Linn, Content Marketing Institute
- Amanda Maksymiw, Lattice Engines
- Ryan Petersen, CDW
- Homer Starkey, Schlumberger
- Tim Washer, Cisco
Wow, nice lineup, right? And I’ve already completed the interviews with Martha and Michele. (I’ll have posts about their interviews coming soon.) But you know what’s missing?
You. That is, if you lead an enterprise content team and are willing to share your thoughts and participate in the ebook, shoot me an email. I’m trying to capture as broad a range of industries and audiences possible, so if you have a willingness to speak, I have a desire to listen.