Brief Guide to Writing Books
How to write a book to book to advance your career, briefly speaking.
Podcast: How to publish a book to promote your business
Publish thee a book! Listen to my words and learn how. Dude.
Please allow me to expose myself
If “content is king,” then those of us who actually create content (you know, writers, artists, musicians, etc.) are often nothing but serfs. I am writer, hear me rant. (With a big shot out to Tim Kreider.)
Epic Content Marketing: available now
Marketers looking for a great content starting point need look no further: Epic Content is here!
Leadership Lessons from a Librarian
When I got a surprise tour of the Cleveland Public Library, I got to “check out” valuable lessons in how to lead.
What I want to get out of Content Marketing World
What I want for Christmas, I mean, for Content Marketing World, in 2013.
Content Marketing 101: Getting Started is SOLD OUT!
I hope you’re one of the people who registered for my workshop. If not, I’ll still trade content advice for food or beer at CMW. See you there!
How to create a content strategy, part 7: Reality-check your plan
You know what they say about the best laid plans. (It’s not, “How did they get so lucky?) Make sure you run your plans against these reality checks.
How to create a content strategy, part 6: Identify your optimal tactics
There are many tactics that MIGHT work, but for your content strategy to succeed, you need to concentrate on the ones that WILL work under real-world business conditions.
How to create a content strategy, part 5: Define your content turf
To succeed, your content subject matter area — your turf — needs these three things to sustain and fulfill your strategy…