Remember Oz and the wizard behind the curtain? After losing face (the big fiery one, that is), he redeemed himself by reaching into a grab bag to pull out the missing pieces for Dorothy’s friends: a diploma for the Straw Man, a testimonial for the Tin Man, a medal for the Cowardly Lion.
If there had been an ambitious “thought leader” among the yellow-brick-roaders, the wizard would have pulled out one more thing: a book with the expert’s name on the cover.
Even in this digital age of social media yadda-yadda, the book remains the heavyweight champion of confirmed authority.
So what about you, heavyweight contender? Where’s your book? How do you go about publishing one?
Follow the yellow-brick-hyperlink to this podcast I made, with Dorie Clark, for OpenView Labs: How to Fuel Your Business by Publishing a Book. A big, wet aunty-kiss to Kevin Cain for pulling this together. (Aww, now he’s blushing!)