For a fresh perspective on content management, we turn to someone with a visual arts background, the esteemed JK of CMI who tells us how to sustain the brand without getting boring.
A very funny man shares very intelligent insights on content creation and content team management.
Live or work in the Boston area and want to learn more about digital marketing? Check out Sleek Marketing University — I have discounts and free tickets to give away!
You have three weeks to rebrand a company that has nearly tripled in size. That’s Martha’s content creation team story, and it will be an exciting part of the upcoming ebook on building successful content creation teams.
I hope you’re one of the people who registered for my workshop. If not, I’ll still trade content advice for food or beer at CMW. See you there!
Don’t confuse tactical content objectives with your most important starting point: determining your strategic business goals. (Plus, save $100 on CMW registration!)
What’s the difference between wishful content thinking and successful content execution? An intelligent strategy that includes the following components…
Too often, what people call “content” doesn’t have enough substance to be worthy of the name. This is what content really is — or should be.
What’s better than learning about content strategy? Getting hands-on guidance for actually creating one. First in a multi-part series about content strategy creation.