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Category: copywriting

Home blog Category: copywriting (Page 4)

New ebook on case studies: Making Your Case

September 10, 2009kranzcom

Download the free ebook that gives you everything you need to know to write compelling, lead-generating case studies. No registration required!

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Generalist Vs. Specialist? Neither and Both

September 9, 2009kranzcom

There are advantages and disadvantages to either approach. I look at the pros and cons, then offer a third possibility writers should seriously consider.

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5 ebook ideas for overcoming writer’s block

August 19, 2009kranzcom

You know an ebook could elevate your organization over the competition. You know you WANT to write one. But you don’t know what to say. Or how to get started. Fear not — here are five ideas that can light your fires, fast.

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How NOT to write an ebook

August 10, 2009kranzcom

I believe in the power of negative thinking. If you’d like a firmer grip on what you SHOULD do when you create an ebook, you may want to consider a few things you SHOULD NOT do. (Besides, it’s nice to be naughty.)

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You need to know the secret behind Danny Kaye’s London triumph

August 4, 2009kranzcom

Danny Kaye was one of the most accomplished overall entertainers of his, or any, time. Yet when he approached his English debut, he didn’t rely on talent or experience alone.

This is what he did…

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