We all get stuck from time to time. Here a few ways to break the creative logjam:
1) Work backward: Think of a recent client/customer success story — what did you do to help the client achieve goals or overcome obstacles? The answer could form an expanded case study or a how-to primer.
2) And the survey says…: Got a decent house email list? Instead of hitting them with another promotional blast, invite them to participate in a survey on relevant industry trends and issues. The results can be the core of an ebook you can supplement with your advice/recommendations.
3) Follow the leader: A leader in your own organization, that is. Do you have someone on hand who’s getting traction with blogs, webinars and speaking gigs? Consider featuring her in an ebook that amplifies her ideas and can be shared with her growing audience.
4) Do a 180 with your corporate capabilities brochure: You’ve larded your brochure with “about us” copy. That’s bad. But you may be able to flip the same content into “about you” messages by shifting the perspective. That’s good. Instead of writing about what you do, write about what they can/should do (following your brilliant ideas, of course).
5) Recycle your content: Go back over your blogs, articles and press releases. Chances are, you can assemble a solid ebook from the multiple “spare parts” you have on hand.
One last thing to consider: good writers should be able to brainstorm with you to help you come up with appropriate ebook ideas you can fulfill. When in doubt, give them a call. Another thing to consider: content writing training to help you and your folks create great content as a matter of habit.