Last year, Joe Pulizzi and I released the Content Marketing Playbook as an introductory survey of 42 content possibilties, each supported with samples and assessments of their pros and cons. We were quite pleased by the favorable response — and we thank all of you who read it and/or shared it.
This year, we’re revisiting the Playbook — but not alone. We’d like your contribution. We want to know which of the 42 content tactics or “plays” you would rank in the top five. We want to know if you’d like to suggest a play we missed. Finally, if you have a content sample you think we should feature in the Playbook, we’d like to see it.
That’s it! Just three questions. You’re in, you’re out. You’ll find the Content Marketing Playbook survey here.
Out of the hat of survey completions, Joe will pick one lucky winner who will win one free ticket to the Content Marketing Institute in Cleveland, September 6-7 2011. To enter, complete the survey before January 25.