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Want some practical approaches to marketing the really tough stuff? The boring product, the complex service, the “parity” or commodity product?

In the latest Salesforce Marketing Cloudcast podcast, I articulate the challenges and offer time-tested ways of overcoming them. My hosts, Joel Book and Heike Young, have called the resulting recording, “Genius Marketing for Boring, Complex, or Non-Differentiated Products.” Please note that “genius” is their word, not mine, but I am flattered.

When you tune in to listen, you’ll discover:

  • Why clarity can beat creativity
  • How to apply the “plumber’s magnet” approach to making urgent offers
  • Where “boring” becomes vitally interesting
  • What book you absolutely must read if you want to write compelling copy (aside from Writing Copy for Dummies, naturally)

Enjoy!

 

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