After months of hard work, it’s a wrap: Joe Pulizzi and I have pulled together the most comprehensive ebook to date on content marketing tactics. It’s the Content Marketing Playbook: 42 Ways to Connect with Customers.
Packed with its pages? Short-form content like articles, case studies and testimonials. Long-form content such as white papers, ebooks and digital magazine. Multimedia content such as podcasts, video and mobile applications. And, of course, much, much more.
Each page offers a fresh content tactic with an illustrated example from real life, suggestions for who should use it (and who should not), and 3 key play points to help you get a handle on the execution. It’s free and it’s ungated. Download the Content Marketing Playbook here.
Jonathan…great job, and wonderful partnering with you on this. I know it won’t be the last time.
Amen! We put in a lot of work, but I think the results prove that it was worth. My thanks to Pam Kozelka, too!
i always look forward to your e-mailings but especially enjoyed today’s, “5 Things to Think About BEFORE You Launch Your Next Website.” i can’t wait to dig in to the new Content Marketing Playbook.
Thanks for being so gracious and sharing your knowledge and insights.
Thank you Randy! (Or is that Joe?) I hope you enjoy the Content Marketing Playbook and will feel encouraged to leave more comments on this blog.
The Playbook download is just not working for me. I tried on 2 different days and it goes well until 5.14 MB are received. Then is hangs up and does not complete. I don’t mean to be a critic, just tipping you off on a technical glitch. Hey guys, what’s wrong with your PDF download?
Joseph
Hey Joseph,
Maybe because you’re trying to download the OLD Playbook. Get with the times, buddy!
Download the latest version here: http://www.contentmarketinginstitute.com/wp-content/uploads/2011/08/Content-Marketing-Playbook-2011.pdf.
Sheesh….