After months of hard work, it’s a wrap: Joe Pulizzi and I have pulled together the most comprehensive ebook to date on content marketing tactics. It’s the Content Marketing Playbook: 42 Ways to Connect with Customers.
Packed with its pages? Short-form content like articles, case studies and testimonials. Long-form content such as white papers, ebooks and digital magazine. Multimedia content such as podcasts, video and mobile applications. And, of course, much, much more.
Each page offers a fresh content tactic with an illustrated example from real life, suggestions for who should use it (and who should not), and 3 key play points to help you get a handle on the execution. It’s free and it’s ungated. Download the Content Marketing Playbook here.
Jonathan…great job, and wonderful partnering with you on this. I know it won’t be the last time.
Amen! We put in a lot of work, but I think the results prove that it was worth. My thanks to Pam Kozelka, too!
[...] autore dell’ottimo Writing copy for dummies, consiglio di scaricare l’agile volumetto Content marketing playbook: 42 ways to connect with costumers compilato insieme a Joe [...]
i always look forward to your e-mailings but especially enjoyed today’s, “5 Things to Think About BEFORE You Launch Your Next Website.” i can’t wait to dig in to the new Content Marketing Playbook.
Thanks for being so gracious and sharing your knowledge and insights.
Thank you Randy! (Or is that Joe?) I hope you enjoy the Content Marketing Playbook and will feel encouraged to leave more comments on this blog.
[...] example would be Jonathan Kranz and the Content Marketing Playbook. I started following Jonathan on Twitter because I thought his stuff was interesting and [...]
[...] publishing the Content Marketing Playbook: 42 Ways to Connect with Customers, Joe Pulizzi and I were hit with a crush of requests for content strategy: given all the tactical [...]