Last week, I had the pleasure of interviewing CMI content honcho, Michele Linn, who will contribute insights about managing a VAST content machine for my upcoming ebook on content creation teams.
One of the things she stressed is the importance of maintaining brand standards, and one of the ways she reduces potential stress is by relying on CMI’s creative director, Joseph “JK” Kalinowski.
In the ebook, JK will share some of the fruit of his experience, including:
- How to ensure that the work of freelance contributors remain on brand
- How to balance brand standards with the kind of creativity that keeps content fresh
- JK’s “secret sauce” for turning inexpensive open source imagery into images with a clear CMI look and feel
- BONUS: JK’s favorite, “rockin'” CMI project….
So stay tuned. And if you want to join in the fun, write me.