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eBook recommendation: Sales Playbook Essentials

July 1, 2011kranzcomB2B marketing, blog, content marketing, eBooks

If you’re in sales, you’ve probably heard of playbooks, but you may not know how to distinguish the good from the bad and the ugly.

Fortunately, Kathyrn Roy of Precision Thinking has put together Sales Playbook Essentials in Brief to bring clarity where once dwelled confusion. In it you’ll find:

            • The what and why of playbooks
            • Different types and what they’re good for
            • Preparatory steps for creating playbooks
            • Design tips and suggestions
            • And best of all: a listing of traps to avoid

The download is free and un-gated (yay!) so go ahead and take a look for yourself. I’m confident you’ll it a model for what a strong ebook should be: useful, relevant and easy-t0-digest.

Learn how to write your own ebooks through my in-house workshops.

 

: B2B content, eBooks

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