Content teams interview with Joseph Kalinowsky
For a fresh perspective on content management, we turn to someone with a visual arts background, the esteemed JK of CMI who tells us how to sustain the brand without getting boring.
Seriously “ridiculous”: An interview with Tim Washer
A very funny man shares very intelligent insights on content creation and content team management.
Boston digital marketing seminar, October 18 -19: Sleek Marketing University
Live or work in the Boston area and want to learn more about digital marketing? Check out Sleek Marketing University — I have discounts and free tickets to give away!
Content team ideas from Michele Linn
When you manage content for the Content Marketing Institute, you really know what it means to lead content creation teams. Inside: a preview of what Michele Linn has to say about content management.
Meet content creation team contributor Martha Gallagher
You have three weeks to rebrand a company that has nearly tripled in size. That’s Martha’s content creation team story, and it will be an exciting part of the upcoming ebook on building successful content creation teams.
Building content creation teams — you wanna’ join in?
I’m lining up an outstanding list of content leadership experts for a new book on building content creation teams. Will you be one of them?
Working with a freelance blogger
My friend Margie Dana has great advice for working more effectively with a freelance blogger.
Content Marketing 101: Getting Started is SOLD OUT!
I hope you’re one of the people who registered for my workshop. If not, I’ll still trade content advice for food or beer at CMW. See you there!
How to create a content strategy, part 7: Reality-check your plan
You know what they say about the best laid plans. (It’s not, “How did they get so lucky?) Make sure you run your plans against these reality checks.
How to create a content strategy, part 6: Identify your optimal tactics
There are many tactics that MIGHT work, but for your content strategy to succeed, you need to concentrate on the ones that WILL work under real-world business conditions.