What I want for Christmas, I mean, for Content Marketing World, in 2013.
I hope you’re one of the people who registered for my workshop. If not, I’ll still trade content advice for food or beer at CMW. See you there!
You know what they say about the best laid plans. (It’s not, “How did they get so lucky?) Make sure you run your plans against these reality checks.
There are many tactics that MIGHT work, but for your content strategy to succeed, you need to concentrate on the ones that WILL work under real-world business conditions.
To succeed, your content subject matter area — your turf — needs these three things to sustain and fulfill your strategy…
Don’t confuse tactical content objectives with your most important starting point: determining your strategic business goals. (Plus, save $100 on CMW registration!)
What’s the difference between wishful content thinking and successful content execution? An intelligent strategy that includes the following components…
Too often, what people call “content” doesn’t have enough substance to be worthy of the name. This is what content really is — or should be.
What’s better than learning about content strategy? Getting hands-on guidance for actually creating one. First in a multi-part series about content strategy creation.