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Category: copywriting

Home blog Category: copywriting

Michelle Ngome: “Within 12 months, I was able to reach more than six figures in revenue, all because of the work I did by sitting in Jonathan’s workshop”

September 28, 2022kranzcom

I had the privilege of leading the Professional Services Forum at Content Marketing World in which Michelle Ngome, Diversity Marketing Consultant at Line25 Marketing and founder of the African-American Marketing Association, was a participant. This is what she had to say about the experience: I attended Content Marketing World and I sat in the professional…

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Up front with lessons from Down Under

October 26, 2016kranzcom

Peter Gearin of BrandTales shares lessons learned from my “Web Writing 201” seminar at Content Marketing World.

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Genius Marketing for Boring, Complex, or Non-Differentiated Products

December 16, 2015kranzcom

How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.

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Tackling the Tough Marketing Challenge, Part III: The Complex Service

December 14, 2015kranzcom

Complex services make for complicated marketing. But you can eventually land the big jobs by offering something small first. Here’s how.

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Tackling the Tough Marketing Challenge, Part II: The Parity Product

December 10, 2015kranzcom

When your product is the same old, same old, how do you say something new? Here’s how to associated your parity product with meaningful distinction.

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Tackling the Tough Marketing Challenge, Part I: The “Boring” Product

December 8, 2015kranzcom

There are no boring products, just bored marketers. Here’s how to make yourself interested so that you can make your marketing interesting.

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One of Ann Handley’s top tips for creating a writing culture? Training!

November 22, 2014kranzcom

Want to create a culture of writing? Ann Handley says you should invest in writing training.

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Is this a high-consideration purchase? Or not?

Does B2B vs. B2C really matter?

February 10, 2014kranzcom

What do you think is the great dividing line in marketing? I offer the following for your consideration.

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One of the 101 best copywriters in the world?

May 13, 2013kranzcom

You’ll never guess who made it to the list.

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How to ruin a great tagline

April 24, 2013kranzcom

Look at this abomination of a tagline. It demands Charlton Heston’s fists, pounding the surf: why God, why?

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Posts pagination

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Recent Posts

  • Mushroom walks and talks you can schedule today
  • Michelle Ngome: “Within 12 months, I was able to reach more than six figures in revenue, all because of the work I did by sitting in Jonathan’s workshop”
  • 5 Key Qualities of Champion Content
  • Get “hooked” on these tips for financial services marketing
  • Lessons Learned from Killing Marketing, Part 5

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