Time and again, my clients express irritation with their marketing automation platforms. Bulky, complicated, and far from user-friendly, these platforms are often compromised by their complexity. If that’s the daily reality of the enterprise marketer – who has significant budget and resources at hand – imagine the frustration of SMB marketers struggling to apply the…
Hey my precious, what’s happening? You say you’re exhausted by the burdens of content generation? You say you’re overwhelmed by content volume and deadlines? You say your content creation team is just too darned small to keep up? Relief is on the way. First, check out my MarketingProfs article on how to manage content creation by…
Between the strategy that leads us and the tactics that feed us, there’s a gap that frustrates us. Jim Burns has a way to build a better content bridge.
The CMA awards are now accepting entries. Will yours be among them?
Hot-off-the-press video about storytelling, knowing your audience, and leveraging danger for your advantage.
Jeff Julian is the co-founder of EnterpriseMarketer.com and the author of Agile Marketing: Building Endurance for your Content Marketing Teams; he and his wife/business colleague, Michelle Julian, have been touring the country in an RV packed with audio and video equipment, interviewing marketing pros across the country. They caught me at Content Marketing World 2016 in Cleveland, and…
Quick. 43 people have taken insights from Content Marketing World. Catch them before they get away.
I give you a bonus 5th tip to reward your interest in my list of top 4 skills for digital marketers.
Peter Gearin of BrandTales shares lessons learned from my “Web Writing 201” seminar at Content Marketing World.
TechCrunch took a bite out of content marketing. But here’s something every tech marketer should really chew on if they want to be taken seriously by buyers.
