Thanks to Tim Brown of the Hook Agency, you can enjoy an “expert roundup” of “Ideas and Strategies for Marketing Financial Services” for a price that doesn’t bite: free!
I must confess two things: 1) I’m one of the featured experts and 2) of the advice offered, I appreciate Tim’s the most; he believes we should “create super in-depth guides to gain online authority,” an approach I’ve been advocating for many these long years. He’s right: timid, me-too content won’t cut it. We need truly distinctive, relevant and deep content if we’re going to win converts. Just keep in mind that to get there, you’ll need:
- Real commitment from the top that supports deep content dives
- An appetite to invest in quality — like everything else in life, you get what you pay for
- A willingness to buck convention and take on contrary positions
- Open arms that welcome talent, intelligence and creativity