The End of Social Media
Listen to me rant about my morning “surprises” from Spreaker. Or not, if you have something better to do.
Content Execution Excellence Part 7: Create a Process
To succeed with content, you need a process for creating it. Here’s a quick, three-part breakdown of the basics…
Content Execution Excellence Part 5: Break Your Brand Standards
Sigh, branding. You want to talk branding? Here’s a comfy chair, here’s a box of tissues. Now let it all out. There, there. Okay, ready? Here’s what you do about content and branding.
Content Execution Excellence Part 1: Don’t Sling Hash
In content marketing, execution is everything. And good execution begins with the right attitude — a promise to avoid generic content in favor of content with real flavor.
Video: What does it take to be a marketer today?
What skills, qualifications, characteristics and nerve-endings should a marketer have today? Rob Ciampa and I talk about the qualities we value (or not) in a marketing pro.
Save $200 on Marketing Writing Bootcamp
Sharpen your writing skills and save $200 to boot. Here’s how…
Do you know who you’re talking to? Really?
Announcing a new website with resources that can help you reach a deeper, more enriching understanding of the people who matter most: your customers/clients/buyers.
Marketing Writing Training: 5 Things You Should Look For, Part 5
The fifth and last part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: customized curriculums.
Marketing Writing Training: 5 Things You Should Look For, Part 4
The fourth part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: relevant examples.
Marketing Writing Training: 5 Things You Should Look For, Part 3
The third part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: team feedback.