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Category: Web marketing

Home blog Category: Web marketing (Page 2)

Meeting at Tippingpoint Labs

November 16, 2009kranzcom

Tippingpoint Labs is brewing up some provocative and genuinely interesting content stuff. Read more about my visit to the laboratory…

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The Web giveth, the Web taketh away…

October 26, 2009kranzcom

A reflection on milestones and the mixed blessings of the Web.

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Saddleback Leather: This site is my kind of bag

October 19, 2009kranzcom

I rarely get excited about a retail site; most are boring, self-absorbed and entirely devoid of either interesting or helpful content. But the Saddleback Leather Company is an exception. Here’s why: 1. First and foremost, it’s the product: beautiful, hand-made leather bags and packs that look as if they could survive the apocalypse. When Armageddon…

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Content: Once is not enough

September 21, 2009kranzcom

Dow Jones gets it — if a content strategy is worth executing once, it’s worth repeating. See how they’ve built upon the success of the Taxonomy Folksonomy Cookbook with an expanding series of innovative ebooks.

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Guest Post: 5 Keys to Making Content Marketing Matter

September 14, 2009kranzcom

Patsi Krakoff of Writing on the Web draws on her extensive experience to give us a much needed marketing perspective on the meaning of content.

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