Content Marketing Awards 2017 now open!
The CMA awards are now accepting entries. Will yours be among them?
Video: Fundamentals of copywriting, handling the difficult stuff
Hot-off-the-press video about storytelling, knowing your audience, and leveraging danger for your advantage.
Why storytelling matters: video and podcasts
Jeff Julian is the co-founder of EnterpriseMarketer.com and the author of Agile Marketing: Building Endurance for your Content Marketing Teams; he and his wife/business colleague, Michelle Julian, have been touring the country in an RV packed with audio and video equipment, interviewing marketing pros across the country. They caught me at Content Marketing World 2016 in Cleveland, and…
What some people stole from Content Marketing World 2016
Quick. 43 people have taken insights from Content Marketing World. Catch them before they get away.
The Fab 4 Digital Marketing Skills (Sez I)
I give you a bonus 5th tip to reward your interest in my list of top 4 skills for digital marketers.
Up front with lessons from Down Under
Peter Gearin of BrandTales shares lessons learned from my “Web Writing 201” seminar at Content Marketing World.
Love ya’ TechCrunch, but you’re missing the substance of content marketing
TechCrunch took a bite out of content marketing. But here’s something every tech marketer should really chew on if they want to be taken seriously by buyers.
Genius Marketing for Boring, Complex, or Non-Differentiated Products
How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.
Tackling the Tough Marketing Challenge, Part III: The Complex Service
Complex services make for complicated marketing. But you can eventually land the big jobs by offering something small first. Here’s how.
Tackling the Tough Marketing Challenge, Part II: The Parity Product
When your product is the same old, same old, how do you say something new? Here’s how to associated your parity product with meaningful distinction.