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Category: blog

Home Category: blog (Page 2)

Lord of the Content Rings

June 6, 2017kranzcom

Hey my precious, what’s happening? You say you’re exhausted by the burdens of content generation? You say you’re overwhelmed by content volume and deadlines? You say your content creation team is just too darned small to keep up? Relief is on the way. First, check out my MarketingProfs article on how to manage content creation by…

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Complexity Simplified: A Better Way to Curate Content

February 5, 2017kranzcom

Between the strategy that leads us and the tactics that feed us, there’s a gap that frustrates us. Jim Burns has a way to build a better content bridge.

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Content Marketing Awards 2017 now open!

February 1, 2017kranzcom

The CMA awards are now accepting entries. Will yours be among them?

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Video: Fundamentals of copywriting, handling the difficult stuff

November 7, 2016kranzcom

Hot-off-the-press video about storytelling, knowing your audience, and leveraging danger for your advantage.

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Why storytelling matters: video and podcasts

November 2, 2016kranzcom

Jeff Julian is the co-founder of EnterpriseMarketer.com and the author of Agile Marketing: Building Endurance for your Content Marketing Teams; he and his wife/business colleague, Michelle Julian, have been touring the country in an RV packed with audio and video equipment, interviewing marketing pros across the country. They caught me at Content Marketing World 2016 in Cleveland, and…

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What some people stole from Content Marketing World 2016

November 1, 2016kranzcom

Quick. 43 people have taken insights from Content Marketing World. Catch them before they get away.

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The Fab 4 Digital Marketing Skills (Sez I)

October 28, 2016kranzcom

I give you a bonus 5th tip to reward your interest in my list of top 4 skills for digital marketers.

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Up front with lessons from Down Under

October 26, 2016kranzcom

Peter Gearin of BrandTales shares lessons learned from my “Web Writing 201” seminar at Content Marketing World.

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Love ya’ TechCrunch, but you’re missing the substance of content marketing

April 14, 2016kranzcom

TechCrunch took a bite out of content marketing. But here’s something every tech marketer should really chew on if they want to be taken seriously by buyers.

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Genius Marketing for Boring, Complex, or Non-Differentiated Products

December 16, 2015kranzcom

How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.

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