Between the strategy that leads us and the tactics that feed us, there’s a gap that frustrates us. Jim Burns has a way to build a better content bridge.
Hot-off-the-press video about storytelling, knowing your audience, and leveraging danger for your advantage.
Jeff Julian is the co-founder of EnterpriseMarketer.com and the author of Agile Marketing: Building Endurance for your Content Marketing Teams; he and his wife/business colleague, Michelle Julian, have been touring the country in an RV packed with audio and video equipment, interviewing marketing pros across the country. They caught me at Content Marketing World 2016 in Cleveland, and…
Quick. 43 people have taken insights from Content Marketing World. Catch them before they get away.
TechCrunch took a bite out of content marketing. But here’s something every tech marketer should really chew on if they want to be taken seriously by buyers.
How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.
Complex services make for complicated marketing. But you can eventually land the big jobs by offering something small first. Here’s how.