When you treat call centers as a waste of precious resources, you waste a critical chance to win the hearts and minds of customers. Consider an alternative that has genuine value for your customers and your business.
Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.
The challenge of content marketing is not lack of possibilities, but finding an effective way to make smart choices among all the various, tactical options. Consider these questions as a starting point for creating an actionable content marketing strategy.
Yes, Tweeters in the Mist proved a provocative exploration of the elusive, twittering beast. But after discovery of previously unseen footage, the director’s original intentions have now been fulfilled in a new release with a different, more dramatic, ending.