copywriting

Up front with lessons from Down Under

Peter Gearin of BrandTales shares lessons learned from my “Web Writing 201” seminar at Content Marketing World.

How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.

Complex services make for complicated marketing. But you can eventually land the big jobs by offering something small first. Here’s how.

When your product is the same old, same old, how do you say something new? Here’s how to associated your parity product with meaningful distinction.

There are no boring products, just bored marketers. Here’s how to make yourself interested so that you can make your marketing interesting.

Want to create a culture of writing? Ann Handley says you should invest in writing training.

What do you think is the great dividing line in marketing? I offer the following for your consideration.

You’ll never guess who made it to the list.

Look at this abomination of a tagline. It demands Charlton Heston’s fists, pounding the surf: why God, why?

Hey hungry writers, stop drinking “whine.” Here’s the scoop about making money…