2. Get (or give) creative briefs for everything
The antidote to the “its only” disasters is the creative brief, a document that articulates the project’s purpose, use, audience, key messages, proof points, etc. Creating creative briefs takes time, so it’s tempting to skip the step. Resist that temptation. Time “saved” on the front end almost always leads to unnecessary confusion that wastes much more time on the back end.