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Month: October 2017

Home 2017 October

Lessons Learned from Killing Marketing, Part 5

October 23, 2017kranzcom

“It’s the transformation of marketing into a function that creates valuable experiences and content that is the new muscle for most organizations…” Joe Pulizzi and Robert Rose, Killing Marketing, p. 133 “Content marketing” is no longer a new idea. Yet there’s still a great deal of confusion of what “content” is or is not. Here’s…

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Lessons Learned from Killing Marketing, Part 4

October 20, 2017kranzcom

“This is the marketing of the future. It is achieving a long-term return on the one asset that will save our business: an audience.” This quote is the money-shot of Joe Pulizzi’s and Robert Rose’s Killing Marketing. If you don’t believe that audience is the fundamental asset – not employees, not products, not expertise, not…

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Lessons Learned from Killing Marketing, Part 3

October 16, 2017kranzcom

“Over and over, each marketing campaign on its own – at best – broke even. And at worst, lost money. But the pure and simple fact was: the company grew by 650 percent. How could this be?” In Chapter 2, “Return on Audience,” in Killing Marketing, Joe Pulizzi and Robert Rose reflect on a seemingly…

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Lessons Learned from Killing Marketing, Part 2

October 13, 2017kranzcom

“You don’t have time for strategy?” On page 32 of Killing Marketing, Joe Pulizzi and Robert Rose share an anecdote that probably resonates with many marketers. In an interview for a digital marketing position, an applicant explains how he would spend the first few weeks on the job: “He proceeded to outline how he might…

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Lessons Learned from Killing Marketing, Part 1

October 9, 2017kranzcom

“High-quality, original content creation is difficult.” Joe Pulizzi and Robert Rose, Killing Marketing, p. 26 Who can argue with that? It’s a simple, straightforward statement that few would (or could) quibble with. But the source makes it interesting: two authors and experts who have probably done more to promote and popularize “content marketing” than anyone…

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  • Lessons Learned from Killing Marketing, Part 5
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