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Month: July 2012

Home 2012 July
Bottles on production line

Content Execution Excellence Part 7: Create a Process

July 26, 2012kranzcom

To succeed with content, you need a process for creating it. Here’s a quick, three-part breakdown of the basics…

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Content Execution Excellence Part 6: Wear Your Briefs

July 19, 2012kranzcom

Do you have what it takes to fill in a brief? If you intend to make quality content, I sure hope so.

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Content Execution Excellence Part 5: Break Your Brand Standards

July 12, 2012kranzcom

Sigh, branding. You want to talk branding? Here’s a comfy chair, here’s a box of tissues. Now let it all out. There, there. Okay, ready? Here’s what you do about content and branding.

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Let me tell you a story...

Content Execution Excellence Part 4: Tell Stories

July 5, 2012kranzcom

When you create content, create drama that whets the appetitie for that content. Here’s how in three basic steps.

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Recent Posts

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  • Lessons Learned from Killing Marketing, Part 5
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