Think email’s old-fashioned? Not so fast: Galen De Young of Proteus B2B tells us to integrate email into our B2B marketing efforts for maximum impact.
On the Web, what should you do? Create a lead-gen machine that feeds a sales engine? Or create a marketplace that attracts prospects and customers? In the end, the model that conforms to customer desires will prevail. Here’s the story…
Sales superstar John Fox takes us behind the scenes of his new ebook, 5 Management Blunders Causing Sales Impotence.
Patsi Krakoff of Writing on the Web draws on her extensive experience to give us a much needed marketing perspective on the meaning of content.