What can content do fo your PR strategy? (Marketing, too.) Find out by joining The Gang of Four (me, Diane Thieke of Dow Jones, Joe Pulizzi of the Content Marketing Institute and Andrew Davis of Tippingpoint Labs) for a special Bulldog Reporter audio conference, Branded Content PR: Think Like a Publisher to Attract Followers, Boost Sales Leads and Skyrocket Visibility. It’s this Thursday, February 3 at 1pm EST and you can register here.
According to the promo copy, “Creating high-value content—and publishing it under your own brand or company name—is an excellent way to boost online traffic, generate customer leads and create a rabid following. Join PR University and a panel of branded content experts to learn what works, what doesn’t, and what mistakes to avoid so you can start your branded content program ASAP.”
According to me, and based on a preliminary conference call with the panel, you should expect a probing conversation about all things content. This WILL NOT be a cheerleading session. (That’s what LinkedIn groups are for.) Instead, we’ll get serious about what it really takes to make a content strategy work, who should get involved, and who should step aside and let the train leave without them. Expect surprises, unfamiliar insights — and perhaps the sacrificial blood of a few sacred cows.