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Me. Talking. Of course.

Jeff Julian is the co-founder of EnterpriseMarketer.com and the author of Agile Marketing: Building Endurance for your Content Marketing Teams; he and his wife/business colleague, Michelle Julian, have been touring the country in an RV packed with audio and video equipment, interviewing marketing pros across the country.

They caught me at Content Marketing World 2016 in Cleveland, and recorded the fruits of my captivity in multiple formats for you to enjoy:

Our conversation covered a lot of ground (including the green felt on the table between us), but the gist of our talk concerns the enduring relevance of storytelling (what it is, what it isn’t, and why it matters) and the vital necessity of getting real: why we need the “negative” and how an honest reckoning with our vulnerabilities helps us build bonds with customers.

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