I had the privilege of leading the Professional Services Forum at Content Marketing World in which Michelle Ngome, Diversity Marketing Consultant at Line25 Marketing and founder of the African-American Marketing Association, was a participant. This is what she had to say about the experience:
I attended Content Marketing World and I sat in the professional services workshop led by Jonathan Kranz. And I must say I was completely blown away. It was one of those things that’s like, “This sounds like where I need to be,” but you don’t know what to expect, and then you just come out transformed. And that two, three hour workshop, my mind, personally and professionally, I was absolutely transformed. Look, I took so many notes. I left that day, transcribed my notes. I studied my notes.
I bought Writing Copy for Dummies by the man himself. And I began to study. I began to do my homework. And when I was ready, I rewrote my personal website, michellengome.com, and my business website, line25consulting.com. And once I cleaned up my website, this is the stuff that I learned in the workshop and I applied it. And now, both of my websites are ranking for inclusive marketing consultant. And more importantly, within 12 months, I was able to reach more than six figures in revenue, all because of the work I did by sitting in Jonathan’s workshop. So I want to encourage you, whether you want to bring him into your company for the content, the copywriting team, you have to do it.
I think the biggest takeaway with Jonathan is conveying the simplicity of language. And I know for myself, I was at that point where I was doing the work, I was getting the clients mainly because of discovery calls and from speaking, right? But putting that on my website, I wasn’t communicating right. It was too wordy. And with Jonathan’s guidance in the workshop, it allowed me to simplify the language and still make it very human. And now I get probably 60% of my business through organic traffic because I’m ranking, because of the clarity of my message on my website. And if it worked for me, I know it can work for you. So I strongly want to encourage you if you’re on the fence, Jonathan is the man you want to work with, to take your business to the next level.
Thank you so much, Michelle! You can see her video testimonial here.