People often (okay, sometimes) ask me, “I’m beginning from scratch. How can I get started with content marketing?”
Well, as of today, you can start with a book that’s fresh off the presses: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Joe’s the lead dog for the leading authority on content, the Content Marketing Institute, and the founder of the field’s biggest and best live event, Content Marketing World. So he knows what he’s talking about.
Full disclosure: Much of Chapter 16, “Content Types,” comes from the Content Marketing Playbooks I’ve written with Joe in the past, so I’m a bit biased in favor of its wisdom.
But the book goes far beyond content types to address business models, content niches, content management, promotion and metrics. There are other good books on content, (such as Ann Handley’s and C.C. Chapman’s Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series), but Epic Content’s comprehensive, soup-to-nuts approach make it a logical starting point for launching a full-fledged content marketing plan.
You’ll appreciate the big overview of the field, savor the wealth of suggestions, and love the tons of practical advise the book provides.
Go get thee one!